Start from the last real event
Link the latest call, email, meeting, or form entry and summarize what the customer actually asked. Do not turn a quiet account into an invented buying signal.
Make the next action concrete
State who should act, by which channel, with what approved message or question, and when the result should be recorded. Separate a reminder from a new qualification judgment.
Keep commercial judgment with sales
The coordinator can assemble context, spot stale records, and draft a neutral follow-up. Opportunity value, forecast, discount, and close decisions stay with the sales owner.