Use meaningful milestones
Name states such as information requested, documents received, setup in progress, owner review, and ready for handoff. Avoid one active label that hides where work waits.
Show missing inputs
List the item, request date, responsible contact, and next reminder. A specialist can coordinate requests while launch promises stay with the account owner.
Review stalled records
Age each milestone and flag records with no movement or unclear ownership. The board should help an owner choose the next action.